Privacy policy

ApexCarMats ("we," "us," "our"), a brand operated by GM7 Digital Enterprises LLC, respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and protect information when you visit apexcarmats.com (the "Site") or make a purchase from us.

1. Information We Collect

Personal Information You Provide
When you place an order or contact us, we collect:

  • Name
  • Email address
  • Shipping and billing address
  • Phone number
  • Payment information (processed securely by our payment providers — we do not store full card numbers)
  • Order history and preferences

Information Collected Automatically
When you visit the Site, we automatically collect:

  • IP address
  • Browser type and version
  • Device type and operating system
  • Pages visited, time spent on pages, and referring URLs
  • Cookies and similar tracking technologies (see Section 5)

2. How We Use Your Information

We use your information to:

  • Process and fulfill orders
  • Communicate with you about your order, account, or customer service requests
  • Send marketing emails (only if you opt in — you can unsubscribe at any time)
  • Improve our website, products, and customer experience
  • Detect, prevent, and address fraud or security issues
  • Comply with legal obligations

3. How We Share Your Information

We do not sell your personal information. We share data only with:

  • Service providers who help us run the business (e.g., Shopify, payment processors, shipping carriers, email platforms, fulfillment partners)
  • Advertising and analytics partners such as Meta (Facebook), TikTok, and Google, to measure ad performance and serve relevant ads
  • Legal authorities when required by law, court order, or to protect our rights

All third-party providers are required to handle your data securely and only for the purposes we authorize.

4. International Data Transfers

ApexCarMats is operated from the United States. If you access the Site from outside the US, your information may be transferred to, stored, and processed in the United States or other countries where our service providers operate.

5. Cookies & Tracking Technologies

We use cookies and similar technologies (pixels, web beacons) to:

  • Keep your shopping cart functional
  • Remember your preferences
  • Analyze site traffic and performance
  • Show you relevant ads on Facebook, Instagram, TikTok, and Google

You can disable cookies through your browser settings, but some features of the Site may not work properly.

We use the following tracking tools:

  • Meta Pixel (Facebook & Instagram)
  • TikTok Pixel
  • Google Analytics
  • Shopify Analytics

6. Your Privacy Rights

Depending on where you live, you may have the right to:

  • Access the personal data we hold about you
  • Request correction or deletion of your data
  • Opt out of marketing communications
  • Opt out of the "sale" or "sharing" of personal data (CCPA — California residents)
  • Restrict or object to certain processing (GDPR — EU/UK residents)

To exercise any of these rights, email support@apexcarmats.com with the subject line "Privacy Request." We will respond within 30 days.

7. Data Retention

We retain your personal information for as long as necessary to:

  • Fulfill the purposes outlined in this policy
  • Comply with legal, accounting, or reporting requirements
  • Resolve disputes and enforce our agreements

Order records are typically kept for 7 years for tax and accounting purposes.

8. Data Security

We implement industry-standard security measures (SSL encryption, secure payment gateways, restricted internal access) to protect your information. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

9. Children's Privacy

Our Site is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we learn we have collected data from a minor, we will delete it promptly.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be effective as soon as it is posted on the Site.

11. Contact Us

For questions or requests related to your privacy:

ApexCarMats — A brand of GM7 Digital Enterprises LLC
Email: support@apexcarmats.com
Address: 150 Washington Avenue, Suite 201
Santa Fe, NM 87501
United States